The Shurfine Gold Card is a vehicle we use to show our appreciation to you, our loyal customers. Whether you are a new customer, or have been shopping with us for years, we greatly appreciate your patronage.

With the aid of this technology, we can now focus our promotions toward you. Like other retailers, we had previously used enormous funds in advertising, hoping to reach primarily our loyal customers. With the Gold Card, we can be sure that all of our promotional funds and savings are directed to you. You will enjoy hundreds of in-store savings with the use of your Gold Card, as well as getting other pleasant surprises in the future.

Joining the Shurfine Gold Card program is absolutely free.

• You can benefit as soon as you sign up. At that moment, your Gold Card will be activated.
• You'll see your savings at the bottom of your cash register receipt every time you use your Gold Card.
• Using your card every time you shop enables us to identify you as a loyal customer. This entitles you to take advantage of our advertised specials and Gold Buys, automatically enters you in rewards programs and sweepstakes, and enables us to reward you periodically, via mail, with special offers tailored to your buying habits.
• Your name, address, and purchases are always confidential at Shurfine Markets.